Soundbalm
A musical antidote to pandemic anxiety.
A year into the Covid-19 pandemic, stress levels were high. Six Degrees Records founder Bob Duskis had found meditation music helped with managing his anxiety and decided to provide a platform for this kind of music under his award-winning label’s umbrella.
He paired a renowned meditation teacher with a famous musician to create a unique composition.
I worked with him to define the strategy, identity, and design for a new sublabel ‘SoundBalm’ focused on ambient and meditation music. I created original digital artwork for every release.
What we set out to do
The challenge
The meditation and ambient music space was saturated: we’d seen a boom of apps like Calm, Headspace, and others coming into the market. These recordings may be introducing new people to the world of meditation.
Approach
We needed to make the aesthetic appealing, modern, and welcoming. We needed to differentiate this content from the incumbents’ and create contemplation pieces that would be unique and distinct yet connected between them.
“
The first year of the COVID-19 pandemic saw a 25% increase in the global prevalence of anxiety and depression.”
— World Health Organization
“
Listening to ambient and meditation music has really helped me.”
— Bob Duskis
Moodboard
Logo
SoundBalm Vol.1
SoundBalm Vol.2
SoundBalm vol.3
SoundBalm vol. 4
SoundBalm vol. 5
Key Results
- The first album did really well, receiving thousands of streams, leading to more albums in the series.
People listening and reporting back benefiting from lower levels of stress and anxiety.
5
Albums in the series
12’s
Thank you messages
