About - Rocco Tyndale

Design, product, leadership.

I grew up in Spain in a household of artists, engineers, and inventors, and moved to California in 2010. I bring a multicultural, unconventional approach to leadership. I’m not your typical MBA charismatic leader; I’ve learned by doing and have a track record to back it up.

As a designer, I started in brand, supporting marketing and product positioning, then progressed deeper into the business mechanics and product, where users meet digital infrastructure. My work these days involves designing the conditions for teams to operate at their best. I’ve built effective teams and managed large cross-functional programs with millions in revenue at stake.

I’m a designer turned business leader who approaches work with creativity and grit. I don’t shy away from hard problems; I tackle complexity by breaking it into manageable pieces. Teams and executives trust me because I deliver results with care, respect, and clear accountability. See testimonials.

I don’t have awards or accolades. I’ve spent the last 10 years building, rolling up my sleeves on hard problems that aren’t flashy. Like rebuilding Universal Audio’s entire $40M ecommerce platform, building their first subscription product from $0→$8M, or rebuilding their brand and design practice from the ground up.

In 2016, I started Subtempo Records because I couldn’t bear seeing my friend’s music go unrecognized. It grew into an internationally recognized label with coverage from the BBC and The Guardian, releasing 20+ records.

Music runs deep in my career; it’s one of my biggest passions. Yet my domain expertise has expanded beyond it to encompass design leadership, ecommerce, SaaS, growth, and marketplaces. I help teams align around outcomes that support both users and the business.

My best work is ahead of me. If you’re building something interesting, let’s connect. I can help you build strong foundations for growth and establish a thriving design practice. I work with companies as a full-time design leader, fractional executive, or strategic advisor. I also provide pro-bono product reviews and mentoring to emerging teams.