Rocco Tyndale
Hi, I’m Rocco, a Design Leader building teams and driving business growth through strategic design.
near_me San Francisco, CA
I’ve led initiatives that generated $8M+ in new revenue, from re-platforming a $40M e-commerce business to launching a SaaS product that hit $6M ARR. I specialize in complex, technical, high-stakes projects where design strategy directly impacts the bottom line.
stream Growth Design
UAD Spark Subscription. $0→$8M.
Universal Audio • 2022
Transformed UA’s business model, leading the design strategy and execution for UAD Spark, launching the first SaaS subscription product for the company, and expanding access to the platform to thousands of creators.
Impact: $8M ARR • 28k MAU
motion_mode Platform Experience
E-commerce Replatform. $40M Business.
Universal Audio • 2023-25
Co-led Universal Audio’s complete digital infrastructure overhaul, architecting the rebuild and migration of their entire $40M e-commerce platform. Managed a 50+ person cross-functional program through 3 years of technical and business complexity, delivering new front and backend systems, with near-zero revenue disruption.
Impact: +1.5% conversion lift • Seamless migration
lens_blur 0→1 Product
Voice Notes App.
Universal Audio • 2025
Spearheaded Universal Audio’s mobile strategy, designing an AI-powered recording app to capture new market segments in the saturated mobile music creation space. Focused on superior UX and intelligent search to differentiate from established competitors.
Impact: Mobile market entry • AI-powered features
api Design Systems
Design System Foundations.
Universal Audio • 2022
Established Universal Audio’s first comprehensive design system. Built scalable foundations that standardized how the company approaches design, enabling faster development cycles and consistent experiences across multiple platforms.
Impact: Faster development • Modular consistent design
masked_transitions Founder
Subtempo Records.
Subtempo • 2016-25
Founded an independent record label to champion overlooked artists. I developed the curatorial strategy and positioning that earned international recognition, with coverage from BBC Radio, The Guardian, and Electronic Sound across 20+ releases.
Impact: International Press • 20+ releases • Cultural platform
“
Rocco demonstrates how a great designer thinks and how a leader communicates, making him and his opinion indispensable in the process of developing a product. ”
Open to opportunities
I’ve recently joined Mill. While I’m no longer seeking full-time work, I’m still advising start-ups.